Kohl's Corp. will make its first appearance in Times Square in September to mark the rollout of its new Vera Wang line, the department store chain's biggest product launch ever. The Times Square billboard in New York, a first for the Menomonee Falls-based retailer, will go up Sept. 9 when the Simply Vera line will be in Kohl's stores. Ads for Kohl's Vera Wang designs will be in magazines and on newsstands this week.
The Wang line, an exclusive for Kohl's, offers middle America a chance to buy clothing, lingerie and accessories from a designer who until now dressed only those few who were willing and able to spend thousands on a skirt. Kohl's also will sell a collection of soft home items from Wang, who heretofore has sold her china and crystal only in higher-end stores.
The Simply Vera clothing for fall is feminine and whimsical, done in blacks, grays, taupe, dark brown and tones of purple, with a few accent pieces in gold and white. Wang has designed pleated skirts, bubble skirts, high-waisted dresses and several pieces with ruffles and bows for Kohl's.
The Wang deal with Kohl's has been compared by retail industry experts to Target's alliance with Isaac Mizrahi, and to H&M's practice of bringing moderately priced lines from big-name designers such as Stella McCartney to its stores.
Kohl's Corp. will make its first appearance in 
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