Big Boi is to front the new Coca-Cola ad campaign in an effort for the brand to reach into the African-American demographic. The announcement was made yesterday for Cola's Full Throttle Fury Energy Drink.
According to the Throttles senior brand manager Rafael Acevedo, it was Big Boi's "drive to excel" which made him perfect for the brand relaunch of Coca-Cola's Full Throttle Fury promotion.
Acevedo says, "He truly embodies the Full Throttle mindset of 'Go Full Throttle or Go Home'. Full Throttle Fury will play a vital role in Big Boi's upcoming album release activities and concert tour - including product integration, customzsed point of sale displays, and sponsorship opportunities."
In a statement, Big Boi adds, "My new album Sir Luscious Left Foot embodies the energy of Full Throttle Fury, where I feel like the body of work I've created on this CD will hopefully motivate my fans even more with its high energy and conscious lyrics as I've always created in my music."
In related news - Big Boi's LP Sir Luscious Left Foot: The Son of Chico Dusty will be released on
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