Target Campaign Goes 'Model-Less'

In Target's never-ending quest to be hipper than the competition, the retailer plans to showcase its fall and winter designer apparel in a spooky sort of fashion show: Clothes and accessories will dance and prance their way down the runway sans models -- and sans apparel.

Instead of real models or clothing, the retailer will stage the fashion show using holograms -- two-dimensional moving images that give the illusion of having three dimensions. The holograms will be projected in a section of Grand Central Terminal in New York City on Nov. 6 and 7, repeated every 10 minutes from noon ...

Source: Wall Street Journal Online